About SAM

SAM: Principle-based Training

SAM’s critically acclaimed training program combines theory and practice for positive results. The principles of the program have been tested in multiple settings over many years. Based on experience, we can guarantee that SAM will change the way you think about your environment.

We’ll give you the tools to recognize potentially threatening situations and implement principle-based solutions. The result: less aggression, fewer injuries, reduced liability — and more control.